English (UK) 
Español 
Español de México 
Català 
Português 
Français 
Français de Belgique 
Deutsch 
Italiano 
Svenska 
Norsk bokmål 
Suomi How Omniplex turned standard platform features into an award-winning cinema experience
When Omniplex opened Wigan, they didn’t start from scratch. They worked in partnership to evolve how their platform was used. The result was a flexible, multi-channel food ordering experience that has been rolled out to more Omniplex sites, and been recognised at CineEurope with a Coca-Cola Innovation Award.
But what makes this story stand out isn’t just the outcome – It’s how it was achieved. This wasn’t about introducing disconnected systems or entirely new technology. It was about building on a shared platform and refining it to deliver a specific vision of the guest experience.
A connected journey shaped around the guest
Guests aren’t limited to one way of ordering food. They can choose the journey that suits them.
- Before arriving, they can add food and drink during ticket purchase.
- Omniplex has also extended this further, allowing guests to return to their booking and add extras separately through their app experience.
- At the venue, guests can order via self-service kiosks and receive a collection reference. Or they can scan a QR code, browse the menu on their phone, and choose whether to collect or have the order delivered to their seat.
Each journey feels simple to the guest
Behind the scenes, those journeys are connected. One platform, refined in partnership
Web and App journeys, onsite Kiosk ordering, and mobile ordering through A1Shop all operate through a connected platform approach. These workflows have been shaped and refined to match how Omniplex wants the experience to run.
Some elements, such as adding extras to an existing booking, have been developed specifically to support that vision.
The result is a joined-up operational model rather than a collection of separate systems.
Why this matters…
…Cinema retail is changing.
Guests expect less queueing, more flexibility, and faster service.
Omniplex show that delivering this experience does not require disconnected systems or fragmented operations.
By evolving the platform in partnership, Omniplex has created a more seamless way to serve guests.
From capability to experience
Ordering can happen before arrival, on-site, or from a seat
Fulfilment can be tailored to the guest
Operations remain aligned behind the scenes
The technology enables the experience rather than complicating it.
A model for what comes next
This is not just about one site. It demonstrates what can happen when a platform is shaped around a clear operational vision.
Omniplex has created a more flexible and connected model for cinema retail and they have shown that innovation can come from evolving what is already there, in the right way.
What could this mean for your cinema?
If you’d like to understand how these changes could support your business, we’d be happy to talk.